Emily Carr University Blogs

Do-It-Yourself Search Engine Optimization Guide

Click on the title above to go there. Search engine optimization doesn’t cost, but not paying attention to search engine optimization costs you plenty. The following are tips, techniques, and the tools you need to create a search engine friendly website or blog. SEO (Search Engine Optimization) is the technique of fixing code, writing keywords, and making your site an open door to search engines to come in and explore.

What are Pings for?

If you want to grow your readership, you ALWAYS want to allow pings. Pings notify search engines and blog ranking services like Google and Technorati that you’ve updated your blog, and they go look at it and index what you’ve added. If you want a private blog that only a few people know about, disallow pings.

If you want to allow pings, WordPress has already set up the service through Pingomatic, so you don’t need to do anything else but chose to allow pings.