This is what our team (David Shannon and Hailey K) will be presenting on tuesday. An interesting case of greenwash synergy where AirMiles is offering additional points when you purchase certain greenwashed (eco-friendly) products. Ultimately customers who buy in to these feeble marketing attempts are rewarded with points that let them fly for free more often.
https://www.airmiles.ca/arrow/MyPlanet?splashId=6800054
We’ll expand on this concept in class but this website is an excellent example of an inherently un-environmental service being portrayed through marketing as being just the opposite.
- David, Shannon, Hailey
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