Articles Archive for May 2010
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Dale Evans, married to Roy Rogers, managed to brand herself as a feminine yet gritty cowgirl who, without hesitation, would start a gunfight if it meant upholding justice…
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As mentioned in my earlier post, Roy Rogers published his stories in story- and comic-book form…
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Roy Rogers was King of the Cowboys during the 20th century cowboy craze. He was also a branding genius.